Xceed Studio (opens in a new tab)
I started it in July 2023, at 20, in my second year of college. Brand and product work, incorporated in Bhutan and Singapore.
It’s where all of this gets built, with a team I no longer try to do the work for.
Ngawang Chojey Rai
Product and design at Xceed Studio, Thimphu, Bhutan.
It doesn’t matter how good a product is if nobody can use it.
Working and usable are not the same thing. If the experience is bad, whatever the product does counts for nothing, because the person in front of it gives up before they find out.
Introduction
Product work is mostly saying no. Every feature has someone who wants it, and the easy thing is to fit them all in. The hard thing is deciding what the product is for and cutting the rest.
I watch people use what we build. It’s uncomfortable and it’s the only reliable way to find out where something fails. What people say they want and what they do are different.
Simple isn’t a smaller product. It’s a product where the complexity has been absorbed by us instead of handed to the person using it. That’s more work, and none of it shows.
The same goes for the parts nobody opens. I’d rather get those right even when no one is checking.
If someone uses it without thinking about it, that’s the job done. Nothing else really counts.
What I do
Product and project management
Scope, sequence, and keeping the team pointed the same way.
User experience
Flows, states, and what happens when it goes wrong.
Design
Interfaces, brand, and the mark at the top of this page.
Engineering
Full-stack and AI. A degree for the foundation, client projects for the rest.
Writing
Nothing published yet. The first posts are being written.
Work
DashTickets (opens in a new tab)
The ticketing platform I’m building now. Live, and event organisers in Bhutan are running on it.